Retail tech heats up to beat holiday shopping lockdown
While the holiday shopping season doesn't kick off till the fall, the behind-the-scenes tech preparations for the season are already heating up this summer — and those technology deployments should be even bigger and better this year.
And a recent study suggests that retailers will be spending even more on high-tech this year in an effort to steal a march on competitors and surf the bleeding edge of customer engagement technologies.
From basic POS system repairs to digital signage installations, retailers are tackling a variety of tech projects now in order to prepare for the holiday rush in Q4, according to tech service company OnForce. Because when the rush starts, these repairs and upgrades will mean downtime they can't afford, especially at the register. And their deadline isn't Black Friday — it's Halloween, which generated almost $7 billion in retail revenue last year.
And according to new research from the Computing Technology Industry Association, 63 percent of retailers expect to increase their spending on technology solutions in the coming year.
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