4D coming to a Screen near You

South Korean CJ Group is planning to equip about 200 U.S. movie theaters with equipment that will bring movies into the 4th dimension. Such equipment comprise moving seats, giant fans that simulate wind, strobe lights for lightning and explosions and tiny nozzles that can spray water, mist, bubbles, scents and odors.

CJ Groups 4DPlex already screens about 20 movies per year in international locations. Costing about $2m to equip a 240-seat theater (half of which is funded by the theater owner) means selling 250,000 tickets at an $8 premium to recover the investment for both parties. Director of Cinepolis in Mexico said that their 4DPlex theaters do two to three times the business of conventional theaters.

If the plans come to fruition, it must spell trouble for D-Box Technologies, who have around 100 locations that offer moving seats. With home theaters and media rooms becoming more popular, will this be enough to entice former movie goers back to the big screen?

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

Octava -4K UHD Video Over LAN Matrix Switch. Video Wall Processor

Octava -4K UHD Video Over LAN Matrix Switch. Video Wall Processor

The Octava PRO DSX is a simple to use, powerful video distribution solution designed to deliver HD video including 4k UHD from multiple sources to multiple displays. The PRO DSX also functions as a Video Wall processor to create n x m video walls. The PRO DSX delivers HD video over standard CATx LAN cables allowing for simple integration in virtually any infrastructure. The PRO DSX was specifically designed for ease of use for residential installations and engineered for scalability to accommodate large video distribution systems such as education, corporate , and hospitality applications. Easy to configure and customize for your video system - Build virtually any size video matrix switch system. The Pro DSX is a scalable platform enabling easy system growth. Simply add PRO DSX TX for each video sources required and a PRO DSX-RX per display. Video Wall Support- The PRO DSX features a built-in video wall processor that enables you to create custom video walls.