OLED Prices to Remain High. Volume Production in 2013
In a recent press release, Sony and Panasonic announced that they would be teaming up to jointly develop a printing method-based OLED technology, which would be suitable for low cost, mass production of large, high resolution OLED panels. Mass production is not expected to commence until 2013.
Hopes for low-cost OLED seem to have been dashed by Kazuhiro Tsuga, the newly appointed president of Panasonic, who said that he does not expect prices of its next generation OLED TV’s to fall to that of LCD models for a considerable time.
LG and Samsung have a significant jump start on the Japanese; however, each is pushing a different OLED technology. Samsung is backing AMOLED (active-matrix organic light-emitting diode), while LG is betting the farm on WOLED (white OLED).
Panasonic and Sony seem to have gotten over their Betamax vs. VHS war and we’re probably smart to team up, especially on a “printable” OLED due to the lower manufacturing costs, but it does seem that Sony may have made another about-turn after announcing that they were abandoning OLED a few years ago, and then showing CrystalLED at CES. Recently, Sony reported the worst loss in its 66-year corporate history for the business year ended March with red ink of 457 billion yen ($5.7 billion), so sharing R&D costs will help preserve cash and hopefully result in a lower cost product.
Whatever the outcome, the Korea vs. Japan battle will be good for competition, which is pretty crucial given the projected price of $10,000 for a 55-inch OLED later this year.
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