Colorado vNet has announced it will formally operate under the new company name 3vNet Inc.

The rebranding follows the completion of the purchase of Colorado vNet Corp, led by company CEO Mike Anderson, in April 2012.

"The name 3vNet is a natural fit for this brand," said Anderson. "We understand the ups and downs the brand has had over the past few years and we want our dealers to know that we recognize that and will use it as the foundation for going forward. Keeping the past top of mind will keep us humble and make us work harder to make things better. The third generation of this brand will be different than the previous two and 3vNet customers will soon see the benefits of our efforts. Key factors in the strategy to move forward are: a more open architecture; new pricing strategies; increased product development efforts; and, more and better training. These efforts will combine to ensure our customers will receive the best this industry has to offer."

As part of the rebranding strategy, 3vNet is driven by a renewed commitment to customer service. The company has already doubled its tech support team to provide customers with an even greater level of support.

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