Can the Olympics Save 3D TV
3D television has still to make major in-roads into the home for television, but the 2012 London Olympics could be the boost that in-home 3D needs. According to NBC, they will provide 242 hours of 3D coverage. Given that 5,535 hours will be recorded that’s only about 5%. I’m not a big 3D fan, but thought it might be interesting to watch the opening ceremony and an event or two in 3D (having never watched 3D sports). I don’t have (nor do I want) 3D at home, so off to Google I went to try and find somewhere in Chicago to watch the Olympics in 3D. Nothing: no movie theaters, no bars. Given movie theaters are resorting to concerts and opera to fill their seats, one might of thought that the Olympics would be a good opportunity to get more revenue. Apparently not. Obviously, the time difference does make it a bit awkward, but I thought I would have found something in one of the biggest cities in the US.
In related news, DirecTV has announced that they are cutting their 3-D channel from 24-hour to part-time due to lack of content. In a similar move AT&T dropped ESPN 3D from their channel offering, stating that it wasn’t cost justified considering the lack of demand.
Manufacturers are always keen to stress that 3D TV’s account for over 10% of all LCD TV sales. To be quite honest, that’s almost as pointless as saying that all TV’s purchases are now color. I’d we willing to wager that the vast majority of those buyers only have 3D because it was a feature on the higher end model they purchased.
Let’s see if 3D takes the Gold or straggles along in last place at the Olympics.
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