The ThruVu™ Cooler Display System is comprised of (3) major components: 1) the transparent LCD; 2) the LED lighting system and 3) the BoldVu® Video Server.

Manufacturing Resources International (MRI) has introduced the first full-size transparent (seethru) Digital LCD Door for the Convenience and Grocery stores. This "high-performance" Digital LCD Display replaces the entire conventional door glass with a transparent display assembly that allows for normal customer viewing of the product through the glass, but with the ability to run full-motion videos / advertisements / promotions in a "see-through" manner.

According to Peter Kaszycki, VP of Business Development for MRI, "By introducing this new, eye-catching product, advertisers within C-Store now have a creative way to advertise and promote their products at the all important "point of purchase" stage, just as the customer is making their final beverage or product selection from the cooler. In addition, it is real estate that already exists in the crowded C-Store space but is not being effective utilized."
 

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

VMP ERWEN-6E 19-inch wall rack enclosure

VMP ERWEN-6E 19-inch wall rack enclosure

The effective and rugged ERWEN-6E 19-inch wall rack enclosure has been designed for getting equipment up off the floor and on the wall where space is at a premium and floor standing equipment racks just won't do. VMP designed the ERWEN Series wall mounted racks for both form and functionality, especially with the security and AV installer in mind. With adjustable front and rear rails, removable hinged back panel, and a reversible glass front door, the ERWEN-6E is the answer to the most demanding rack mount requirements. Additional features of the ERWEN-6E wall rack enclosure include welded steel construction, ships fully assembled, works with all standard 19-inch rack equipment and accessories, 16 inches of usable depth, rails have numbered spaces with standard 10-32 threading, vented top and bottom, top and bottom cable routing knockouts, removable side panels (with optional locks), load capacity - 120 lbs, black powder coat finish, 2-fan kit (ERWEN2FANKIT; optional), product dimensions: (W x D x H): 24.3in x 21.9in x 14.5in, product weight: 50 lbs.