The ThruVu™ Cooler Display System is comprised of (3) major components: 1) the transparent LCD; 2) the LED lighting system and 3) the BoldVu® Video Server.
Manufacturing Resources International (MRI) has introduced the first full-size transparent (seethru) Digital LCD Door for the Convenience and Grocery stores. This "high-performance" Digital LCD Display replaces the entire conventional door glass with a transparent display assembly that allows for normal customer viewing of the product through the glass, but with the ability to run full-motion videos / advertisements / promotions in a "see-through" manner.
According to Peter Kaszycki, VP of Business Development for MRI, "By introducing this new, eye-catching product, advertisers within C-Store now have a creative way to advertise and promote their products at the all important "point of purchase" stage, just as the customer is making their final beverage or product selection from the cooler. In addition, it is real estate that already exists in the crowded C-Store space but is not being effective utilized."
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