Consumer Demand for Home Technology Grows with Housing Market Recovery

Installed home technology is solidified in U.S. home builders' offerings as evidenced by a 1-year doubling of home automation installations in new homes, according to the 10th Annual State of the Builder Technology Market Study from the Consumer Electronics Association (CEA).

The report said entertainment and automation solutions are helping builders differentiate their businesses, while more common home technologies like structured wiring are necessary to compete effectively in the market.
 

The study found an increase in installations across all technology sectors, with the biggest gains in structured wiring - 63% of new homes in 2011, up from 45% of new homes in 2010.

Energy management solutions, such as automated lighting controls (12%, up from 7%) and home automation (10%, up from 5%) were at all-time highs.

Entertainment features also performed well in 2011 with multi-room audio (23%) and home theater (29%) installations rebounding strongly after recession-period lows.
 

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