Sony’s About-Face on OLED

It seems Sony has had a change of heart about OLED. After stating it was dropping OLED several months ago when it’s $2,500, 11” OLED TV (XEL-1) failed to sell (no surprise there), Sony is now reportedly in talks with Taiwan's AU Optronics Corp to jointly produce next-generation OLED televisions, the Yomiuri Shimbun reported.

The move allows Sony to position itself for the post-liquid crystal display (LCD) TV market. At CES Sony showed a competing technology to OLED: CrystalLED. Sony were very tight-lipped about the technology behind LED, but many believe it be OLED.

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