Digital signage booming with social media opportunities looming

If you live in a major urban area, you’ve probably already seen digital signage start to trickle in and replace their dated paper counterparts at bus stops and other points of interest.

It looks like the digital display and advertising markets are only going to get bigger and better over the next four years, according to a new report from IHS iSuppli.

Specifically, IHS analysts expect digital and professional signage display shipments to reach 17.3 million units by the end of 2012 — up from 15.4 million units in 2011 and 13.5 million units in 2010.

By 2016, analysts expect that figure to topple approximately 25.8 million units.

Considering that digital signage is so much more expensive than traditional billboard and display advertising methods, it might come as a surprise that digital signage is going to be adopted so quickly.

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