Rapid Displays launches gender, age- tracking kiosk

Rapid Displays has debuted its new intelligent shopper recognition software platform that identifies gender and age group. The software can be integrated into a kiosk to allow retailers to identify who is viewing their ads and then tailor the message accordingly.

The technology also tracks analytics, including who saw the media and how long they dwelled in front of the display, said Alan Foshay, vice president of business development for Rapid Displays.

"It will allow brands and retailers to actively evaluate in real time who's actually watching, what they're watching, how long they stay there, and if that's proving to not be the target they anticipated they can instantly change that content."

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

Luxul - Not just a router, it's EPIC

Luxul - Not just a router, it's EPIC

The network is the foundation on which modern entertainment, security, control and automation systems are built. The new Epic series of routers from Luxul are designed to help integration professionals build that foundation and deliver a great customer experience. The router is a critical piece of every network-connecting a local network to the Internet, controlling traffic and providing security. With the release of its new Epic series, Luxul has redefined the router, adding capabilities that make it far more than just a traditional router. In addition to being high-performing commercial grade routers, the Epic series offers a platform for optimizing the user experience in smart homes, workplaces, retail establishments and more. This experience is delivered through Luxul and third-party applications running on the Epic platform.