How is Apple Getting its Fingers on Digital Signage?
Apple was recently valued at more than the country of Greece and there’s no denying its success in the smartphone, tablet and digital media market. Although, Apple doesn’t directly serve the digital signage market, the iPad is used for many DOOH applications, but there is an additional revenue stream for Apple in this sector.
Recently, Apple was granted 24 new patents for multi-touch technology. Several of the patents were related the Magic Mouse’s 3D curved substrate lamination, but it was also granted 10 further patents related to multi-touch to bolster the 11 it was granted in 2010.
So what does this mean for digital signage? Basically any vendor that uses multi-touch technology may have to pay royalties to Apple. In the digital signage world, this is likely to include kiosks, POS terminals, ATM’s, vending machines, e-ticket machines, etc.
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