How digital menu boards help drive restaurant sales

Cutting edge visual displays and content creation and management systems were showcased last week at the Digital Signage Expo in Las Vegas.

For restaurants, the largest takeaways included a look behind best practices and usage at Dairy Queen and Wendy’s, where operators said digital menu boards and supporting technologies have increased sales, helped drive consumers to specific, margin-friendly items and helped inventory management.

“I get goose bumps thinking about it,” said Sue Culver, vice president of retail merchandising for International Dairy Queen, while discussing the potential of digital signage to more easily manage the presentation and promotion of 47 different menu types that exist for the chain’s DQ Grill & Chill, Brazier and “Limited” concept variations.

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