Get creative with digital signage

Quebec’s Hotel de Glace doesn’t let the cold climate get in the way of showcasing its corporate sponsors.

The hotel thanks its sponsors by running at least a half-dozen digital signage systems in the public areas.

What’s interesting about this is two things:

  • Snow isn’t exactly “wired” for electricity
  • The innards of technology doesn’t exactly like it when the ambient temperature is 28 degrees Farenheit

But the Hotel de Glace technology team found out a way to run electricity throughout the site by scooping out snow and running wires AND by using fur creatively to wrap around the sensitive parts of the displays. So, the managers have been creative about finding a way to showcase the sponsors very publicly.

The team also didn’t let a little thing like frigid air get in the way of installing a sophistical point of sale system in the ice bar.  Read full article here:

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