171 exhibitors showcasing products as part of the Digital Health and Fitness category at CES 2012

Two of the 25 TechZones on the showroom floor at the Las Vegas Convention Center will be geared specifically toward digital health, with more than 171 exhibitors showcasing products as part of the Digital Health and Fitness category.  According to a recent survey by the Consumer Electronics Association (CEA), the organization that runs CES, the sports and fitness category is a $70 billion annual business in the U.S. alone. The growing mobile phone market and explosion of mobile apps has contributed to the growth of the digital health market as well. A recent ABI Research report says the market for sports and fitness apps is expected to reach $400 million by 2016, across more than one billion annual health-related app downloads.

Health care companies have also been getting into the app arena. United Health Group plans to show off mobile applications at CES 2012 for managing health care accounts, tracking prescriptions and creating health goals. Aetna already has mobile apps for iPhone, Android and BlackBerry; Blue Cross and Blue Shield introduced an app for iOS devices earlier this year.

 

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