Bass Pro Shops Selects Digital Signage Partner

DMX, Inc. and its digital signage partner, 11Giraffes, were selected by Bass Pro Shops to launch its new digital signage program throughout the United States and Canada. Offered under the DMX®MARQUEE brand, Bass Pro Shops is now displaying multiple screens per store in the Fishing, Hunting and Marine departments. "We are excited to announce that Bass Pro Shops, the nation's leading retailer of outdoor gear, has selected our DMX®MARQUEE product to provide customers with a digital signage experience. DMX®MARQUEE, along with the current music and messaging services DMX provides to Bass Pro Shops, gives their customers a superior branded experience. Our partnership with 11Giraffes, which launched in January of this year, has been a truly exceptional example of our two companies bringing an excellent product to the marketplace," said John Cullen, CEO of DMX. Bass Pro Shops, known as The World\'s Greatest Outdoor Store, serves millions of people each year who pass through their doors seeking to satisfy their outdoor passions. The DMX®MARQUEE digital signage product will provide Bass Pro Shops with an outstanding tool with the flexibility for control at both the corporate and local levels - promoting their highly regarded brand, unsurpassed product line, and providing their customers with the information and knowledge they seek.

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