Apple Plots Its TV Assault

Apple Inc. is moving forward with its assault on television, following up on the ambitions of its late co-founder, Steve Jobs. In recent weeks, Apple executives have discussed their vision for the future of TV with media executives at several large companies, according to people familiar with the matter. Apple is also working on its own television that relies on wireless streaming technology to access shows, movies and other content, according to people briefed on the project. In the recent meetings with media companies, the Apple executives, including Senior Vice President Eddy Cue, have outlined new ways Apple's technology could recognize users across phones, tablets and TVs, people familiar with the talks said.

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