Nearly half of all U.S. households have a DVR
New consumer research from Leichtman Research Group (LRG) found that 44 percent of TV households in the United States have at least one DVR, and one-third of DVR households have more than one DVR - representing 14 percent of all households having multiple DVRs. In 2005, just 8 percent of all households had a DVR. In addition, 73 percent of all digital cable subscribers have used VOD, with 87 percent of this group having watched an on-demand program or movie in the past month. Overall, about 62 percent of digital cable subscribers used on-demand in the past month - compared with 52 percent last year. "On-demand TV viewing in the forms of DVR and VOD, as well as Netflix streaming, have significantly increased in terms of usage and popularity over the past few years," said Bruce Leichtman, president and principal analyst for LRG. "Yet these on-demand TV platforms remain largely complementary to traditional TV services and viewing, with about 90 percent of all TV viewing in the U.S. still being via live TV."
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