CE Spurs Record Black Friday Sales
Earlier store openings, a bargain-hungry consumer and the lure of deeply discounted TVs and laptops contributed to the largest Black Friday sales haul in history this past weekend. Americans spent a record $52 billion from Thanksgiving through Sunday, or $398.62 per shopper, a 9.1 percent increase from last year, the National Retail Federation (NRF) reported, while traffic to stores and websites rose 6.6 percent to hit an historic high of 226 million visits.
Broken out by channel, 62.2 percent of the total weekend spend took place in brick-and-mortar stores and 37.8 percent was transacted online, the trade group said. Black Friday proper was also one for the record books. According to market research firm ShopperTrak, sales at brick-and-mortar stores rose 6.6 percent the day after Thanksgiving to $11.4 billion, while foot traffic increased a 5.1 percent from last year.
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