Netflix abandons plan for Qwikster DVD service

Netflix is going back to the future. The digital video delivery company said Monday that it is reversing a plan announced only weeks ago to spin off its DVD-by-mail business from its streaming video service. CEO Reed Hastings announced on Sept. 18 that the company's movies-by-mail service would be rebranded as Qwikster and would add video games to its catalog, while the Netflix brand would be dedicated to streaming video. Now Netflix is abandoning that plan. "Instead, U.S. members will continue to use one website, one account and one password for their movie and TV watching enjoyment under the Netflix brand," the company said in a statement. Netflix issued its second mea culpa in as many months, acknowledging the consumer outrage about its Qwikster announcement.

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