Google takes another shot at the TV market

The Internet search engine unveiled a revamped version of its Google TV service and announced plans to create about one hundred online "channels" of original video programing for its YouTube website, in separate announcements on Friday. The YouTube channels will feature videos created though partnerships with various media organizations, and involving celebrities including rapper Jay-Z, Madonna and skateboarder Tony Hawk. The partnerships involve more than $100 million in upfront payments by Google to the various partners, according to a person familiar with the matter. The new 2.0 version of Google TV provides new tools for recommending movies, TV programs and online videos to TV viewers, and makes it easier for software developers to create new apps for the television screen.

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