The number of U.S. consumers planning to purchase a smart TV has nearly doubled in less than a year
Aaccording to new consumer research from Parks Associates reports more than 10% of broadband households plan to purchase a smart TV in the second half of 2011, up from 6% in the first half. These households, representing 50% of the nearly one-fourth of U.S. broadband households planning to purchase a flat-panel TV, anticipate an average cost of $1,000 for the smart TV, defined as an HDTV with built-in Internet access capability. Consumers show strong preferences for entertainment and social networking options on connected CE devices such as Blu-ray players, game consoles, and smart TVs. Preferred features include the ability to stream and download movies and TV shows as well as access to Facebook and online music.
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