Netflix hikes rates today

The big question in Web video this week is how many Netflix customers will stick with the service in the face of a price increase. But even those planning to continue with the service might want to make some decisions before time runs out and the decisions are made by the company. In July, Netflix announced it would eliminate a popular hybrid plan. For $10 a month, users were allowed to rent one DVD at a time as well as obtain unlimited Web access to the company's streaming-video library. That's scheduled to disappear on September 1st. This is a reminder that if you're a hybrid subscriber and do nothing by then, Netflix will assume you want both plans. That's certainly logical but it may be something you didn't think about. After Thursday, each plan will cost $7.99 per month, or $15.98 per month for both. If you want to go exclusively with one offer or the other, it's time to get a move on.

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