Downgrade: Broadband Adoption Linked To TV Cord-Cutting
More consumers with cable, satellite or telco TV services have downgraded their services in the last year -- and more are on the way. Dallas-based researcher Parks Associates says 13% of consumers who have broadband connections have made cutbacks within the last 12 months -- with another 9% to come. The study says this includes some 3.9 million people who regularly watch Internet video. These "downgraders" or "cord shavers," who typically spend $20 or less on monthly video services, are heavy TV users. They watch, on average, 4.2 hours of Internet video on their TV each week. Parks Associates says the growth of downgraders is more closely linked to the growth of broadband adoption than watching more Internet video.
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