American Airlines Offers Inflight Streaming

American Airlines has received FAA certification to stream video content inflight via Wi-Fi, and now is offering a library of more than 100 movies and TV shows on flights operated by 767-200 aircraft. The service is available primarily on flights between New York and Los Angeles and New York and San Francisco, though American plans to roll out the service to its entire fleet this year. “We continue to execute this strategy and lead in this space by making prudent investments in innovative, cutting-edge technologies,” said Rob Friedman, American’s VP of marketing. “During this initial phase of launch, Entertainment On Demand allows customers to access content through select personal Wi-Fi-enabled laptops, and in the coming months [we intend] to make tablets and other devices available for use with the product.” TV shows rent for 99 cents and movies go for $3.99. Movies are available for 24 hours, TV shows for 72, and both can be viewed on a portable device after the consumer has debarked, using the same browser and device.

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