As DVD sales decline, Walmart.com adds Vudu streaming
It's been about 18 months since Walmart bought Vudu, but as demand for physical media declines, the big box retailer is finally marrying the online video service with its website. By doing so, it's hoping to introduce its customers to a new way of watching movies and getting them to spend money on digital copies instead of buying the DVD. Steve Nave, SVP and general manager of Walmart.com, said the decision to buy Vudu was made as the retailer realized that there was a rapid shift in consumer behavior from purchasing physical media to streaming content online. The acquisition was made to help better position Walmart and its web property as this shift occurred. The result of that purchase can now be seen at Walmart.com. Users shopping online for DVDs and Blu-ray discs on the site will now also have the option of buying or renting digital copies of titles that are available as part of the Vudu streaming library. Once purchased, those movies can then be accessed either through the Walmart website, Vudu.com or on any of the 300-plus connected devices that the Vudu streaming service is available on.
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