PARKS ASSOCIATES REPORTS POPULARITY OF TABLETS CHANGING CE PURCHASE PATTERNS

Six million U.S. broadband households are changing their 2011 CE purchase plans to get a tablet, which is cannibalizing sales in other device categories and inspiring an additional four million households who had no previous intentions to purchase a computing device this year. Parks Associates' report Media Tablets: Analysis and Forecasts shows the products at greatest risk of losing sales are other mobile Internet devices, including netbooks, notebooks, and e-readers. Tablets will also have significant impact on content publishing, including newspapers. "One year after the launch of the Apple iPad, tablet adoption reached 13% of U.S. broadband households (approximately 10.5 million households), slightly below current netbook and e-reader adoption rates," said Jennifer Kent, a Parks Associates' mobile research analyst. "Mass adoption of tablets depends on consumers' ability to differentiate them from similar CE, and devices that overlap with the tablet will struggle to remain relevant."

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