Vizio's Vudu Button Highlights Race to the Remote Control

Consumer electronics manufacturer Vizio is adding a Vudu button to remote controls for its connected TVs and Blu-ray players, adding one-click access to the video-on-demand service. The button provides easier navigation to an increasingly popular streaming service, but it also highlights the struggle video publishers face when they want to reach viewers on connected devices and differentiate their services in a rapidly growing ecosystem of TV apps. Nearly a dozen new Vizio models will come with a remote control that features the Vudu button. Like the Netflix button announced earlier this year, clicking on the Vudu button will instantly launch the video streaming service. That will give users instant access to more than 20,000 titles for rental or purchase from the Vudu store.

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