Report: Netflix Largest Single Source of Web Traffic

The streaming beast that is Netflix just got bigger. The Los Gatos, Calif.-based service now represents nearly 30% of peak down streaming traffic in North America, according to a new report from Sandvine. The Ontario, Canada-based online traffic management service said Netflix accounts for 29.7% of peak traffic, compared with 21% last fall. Noteworthy is that Netflix also bests file-sharing website BitTorrent (10.37%) and YouTube (9.85%). Social networking site Facebook generated 1.91% of peak downstream traffic, while Hulu generated 1.09%. Sandvine found that "real-time entertainment," which includes video and radio streams, accounts for 49.2% of peak traffic, followed by file-sharing (18.8%) and Web browsing (16.6%), among others. The report forecasts that the real-time entertainment category will represent 55% to 60% of peak aggregate traffic by the end of 2011.

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