Drop in TV Ownership May Signal a Change In Consumer Electronics Purchases
Nielsen has a new report out showing that television ownership has dropped for the first time in 20 years. There are a few guesses at why this is the case, even in our TV-obsessed country, and it just might mean not only a shift in how we watch media but also on which gadgets we consume our favorite shows. TV ownership has dropped from 98.9% to 96.7%. It doesn't look like a huge drop, but the 2.2% represents about 1.2 million households that don't own televisions. There's a few possible reasons. First, Nielsen suspects that when the big switch to digital happened a couple years ago, many lower income families decided not to spend the bucks on a new television and instead are just going without. But another possibility is that with the rise of streaming shows and movies online, many people have decided a TV is just an unnecessary item.
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