Netflix, Hulu Drive Big Jump in Over-the-top Media Server Market

Market research firm Infonetics Research earlier this month released its fourth quarter 2010 (4Q10) Cable, Satellite, IPTV, and OTT Set-Top Boxes and Subscribers market share and forecast report, now led by analyst Teresa Mastrangelo. ALYST NOTE "In the fourth quarter of 2010, we witnessed the dramatic growth of over-the-top services, as service providers and equipment vendors hit the 'sweet spot' for pricing. However, these services continue to complement pay TV rather than replace it. On a global basis, demand for set-top boxes continues to increase as more countries transition from analog to digital and more operators offer enhanced services such as high definition and DVR. We also are seeing increasing demand for hybrid set-top boxes, which leverage the existing broadcast infrastructure, but utilize the broadband connection to incorporate OTT content and increase interactivity and on-demand services," notes Teresa Mastrangelo, directing analyst for video (cable, satellite, IPTV video) at Infonetics Research.

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