Hulu Set for $500M in Revenue, 1M Hulu-Plus Subscribers
Hulu is doing well if you ask Jason Kilar, the CEO, who reported the Q1 stats for the online video service in a blog post on Monday. From the sounds of the post everything is unicorns and cotton candy over there in the rose-colored world of Huludise. Lots of good stats to show how healthy the company is and illustrate the jump up from the $263M they did last year which could spell I…P…O… Kilar stated the company is, "on pace to approach half a billion dollars in revenue in 2011." He also cited a 90% revenue growth in Q1 year-over-year. That's some pretty stiff growth. Considering how the company has been bouncing around on the comScore Top Ten video properties lists it's good to see they're on the up and up in the revenue department. They grew some 50% in regards to the number of advertisers they served. A stat I am frankly not all that impressed with. They do load up on ads already so I don't want them to think that's the continued way to go. No ads for Hulu Plus is going to be key to their continued success I think because they will continue to push ads on the subscribers to the point where people stop paying, and why wouldn't they when they can possibly get a lot of that Plus content that has ads for free elsewhere.
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