Roku Boxes To Hit Best Buy Shelves

After selling its streaming media players primarily online for the last three years, Roku will now start selling its set-top boxes in Best Buy stores. This is Roku's largest retail partnership; it also sells its models through smaller chains BJ's Wholesale Club, Fry's Electronics and RadioShack. The deal demonstrates the growing interest among consumers in bridging online video and TV, and perhaps down the road, cutting their cable cords. Roku XD player will start appearing in Best Buy stores nationwide and on the retailer's website. The player has a list price of $79.99. In a statement, Anthony Wood, Roku's founder and CEO, claims that the company has already sold one million boxes via online retailers.

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