Gaming Could Be Apple TV's Killer App
The new Apple TV is already a hit, having sold more than 1 million units in just three months after its release, but the device could become even more popular if it becomes a hub for social games. New code in the next version of Apple TV's operating system hints at gaming capabilities being added - which could lure in a whole new fan base for the broadband set-top box, and could create a whole new revenue stream for Apple. Engadget reports that new code in the iOS 4.3 beta firmware has references to "ATVGames" and "ATVThunder," which could make it not just a streaming device but a gaming device as well. Social gaming is already incredibly popular on other iOS devices, to the tune of 19 million users spending more than 22 minutes per day using gaming apps on their iPhones, iPads and iPhone touch devices. That's on par with the number of viewers for popular TV programs such as Sunday Night Football and Dancing with the Stars, suggesting there could be more of an audience for games on Apple TV than for actual video viewing.
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