Connected Home Products Key to Success for Consumer Electronics in 2011

Global unit shipments of consumer electronics (CE) products will climb 2.6 percent in 2010, partly driven by rising sales of products that play a role in the connected home and that focus on usability -rather than technological wizardry -according to new IHS iSuppli research. CE product shipments in 2011 are projected to reach 1.60 billion units, up from 1.56 billion in 2010. The CE category encompasses a diverse array of familiar devices that consumers use on a daily basis, including televisions, stereos and audio components, portable media players, set-top boxes, gaming devices, DVD and Blu-ray players, digital still cameras, projectors and camcorders, digital picture frames, e-book readers and consumer appliances. While the 2.6 percent rise in overall shipments this year is modest compared to last year's 4 percent climb, the expansion is significant given current economic conditions. With the continued uncertainties in the global economy and the high unemployment rate in the United States -the world's largest market for CE devices -the uptick in sales provides reassurance for the industry and sets the stage for future growth.

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