New Apple TV, Roku media streamers race to break one million in sales

Curious timing, no? This morning, Cupertino's PR department has blasted out a blurb stating that the newfangled Apple TV -- which only started shipping three months ago -- is expected to cross the one million mark in sales prior to Christmas Day. The obvious remark is hard to ignore: "That's a lot for a hobby." And yeah, it is. But it probably has more to do with trends in consumer purchasing and a delightfully low $99 price point than anything else, and if you doubt that logic, you should probably have a sit-down with Roku CEO Anthony Wood. The folks at Business Insider did, and Wood confessed that Roku media streamer sales have actually doubled since the introduction of the second-gen Apple TV. As the story goes, Jobs did the whole sector a solid by refocusing consumer attention on the set-top box realm, and with the most basic Roku retailing for just $59, it's pretty clear that the outfit drives a tough bargain. Roku's also expecting to sell its one millionth box by the close of this year, but of course it's had a lot longer than three months to do so. Still, for an up and comer, selling one million of anything (let alone looking at $50 million or more in annual sales) is quite the achievement.

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

Give your customers First-Class Service with Pakedge BakPak

Give your customers First-Class Service with Pakedge BakPak

Pakedge BakPak allows you to know when your customers' networks need attention--before they do. Instantly receive notifications, email or texts so you can react quickly. Constant network management allows you to have your whole customer base at your fingertips in an easy to read dashboard showing the status of all your customers. And you can even access, troubleshoot, and resolve network issues right from your mobile device or laptop.