While 3D TV Captures Consumer Attention, the Industry Tunes Into Connected TV
While much of the news coverage surrounding TV features concentrates on 3D, the quiet revolution of connected TV is reaching new heights with over 40 million units expected to ship in 2010. According to the DisplaySearch Q3’10 Quarterly TV Design and Features Report, the category is forecast to grow to over 118 million in 2014. TV set makers continue to develop new service platforms to offer a variety of new formats for TV viewing, while broadcasters are also launching their own standards and portals this quarter, such as Hbb.TV and YouView. Despite the growth of the connected TV segment, no clear front-runner has emerged. The Quarterly TV Design and Features Report reveals that only around 10% of the connected TVs sold in Japan have joined a network so far, while expectations for North America have been scaled back as the TV market struggles in the region this year.
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