Online Sports Broadcasts: Live Opportunity For Advertisers

Many sports leagues, such as The PGA, MLB, NCAA and Indian Premier League (cricket!), are exploring online-only distribution rights through their own websites, YouTube, or other licenses. For example, MLB.tv presents all of its live games online and then fills standard commercial breaks with digital ads.  Viewers have access to the games of their favorite baseball teams wherever they watch video and the sheer volume of games played a year-162-opens up the restrictive volume of true video advertising. Live online broadcasts of sporting events -- allowing people to watch on their computers, iPads, or mobile devices -- have the potential to grow viewership for these events significantly, because viewers aren't tied to their TVs at home. Live online broadcasts will also present unprecedented opportunities for brand advertisers to connect with engaged viewers in a more interactive way than a TV commercial, through banner ads, full-page takeovers or widgets.

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