Poll - Americans put off 3DTV viewing by glasses

American consumers like the immersive feeling of watch 3-D television, but are put off by having to wear special glasses because they restrict multi-tasking at home, according to a U.S. report on attitudes to the next big thing in television. But some 89 percent of those questioned for the "Focusing on the 3DTV Experience" report felt the special glasses would constrain other activities they usually do while watching TV. More than half said the glasses were a "hassle" and 57 percent said they were "not likely" to buy a 3D TV set for that reason, the survey found. The 425 randomly selected participants had watched 30 minutes of 3D television programing in a home viewing environment. Although 57 percent of viewers agreed that watching 3D television made them feel they were part of the action, 77 percent said they thought the technology was best suited for special events like sports or movies, rather than everyday viewing. "In fact, purchase interest for a 3DTV set among those planning to buy a new TV in the next 12 months decreased after seeing a demonstration of the technology, experiencing the glasses and learning more about product costs," Stagliano said.

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