ESPN joins CEA from Sept. 10 to 12 for a 3-D retail event

The Consumer Electronics Association, ESPN and the top cable and satellite providers are looking to demystify some of consumers' questions about 3D television via a special weekend of "National 3D Demo Days" at electronics retailers around the country. "A lot of our members came to us looking for help promoting 3D TV," Megan Pollock, a representative of the CEA, tells Marketing Daily. "It's new. It's exciting. But consumers still have a lot of questions." During the weekend of Sept. 10-12, ESPN will provide continuous 3D programming in several stores, while knowledgeable sales staff will be on hand to answer the questions. The programming will include the live telecast of the Ohio State vs. Miami college football game on Sept. 11, as well as packages from the 2010 FIFA World Cup, X Games, U.S. Open and other collegiate sporting events. Source: Mediapost.com

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