DLP(tm) technology expected to be pervasive at CEDIA

"Rapidly becoming the de facto standard" says Texas Instruments

Dallas, Texas - September 5th 2001: Visitors to CEDIA Expo 2001 (September 5th - 9th, Indianapolis) will almost certainly be struck by how pervasive DLP(tm) technology from Texas Instruments (TI) (NYSE: TXN) (CEDIA Booth 624) has become as home cinema/home theater vendors strive to offer their customers the best image quality and value for money. The list of manufacturers to feature DLP(tm) technology for home entertainment applications now includes DreamVision, DWIN, Hitachi, Marantz, Mitsubishi, Panasonic, PLUS Corporation, Runco, Sharp, SIM2 Multimedia (Sèleco), Yamaha and Zenith - with an array of more than twenty market-leading products.

"In the past year, we've really seen the demand for DLP technology take off," said Dale Zimmerman, Manager for DLP(tm) Home Entertainment Products. "We believe that's because no other technology allows projectors to offer not only the optimum in image quality, but also it allows manufacturers to design products that are uniquely stylish, elegant and quiet. That's a combination no other technology can offer, and it's why we believe DLP technology is rapidly becoming the de facto standard for home entertainment projection and display applications."

Zimmerman alluded to the fact that a variant of the DLP(tm) technology used in home entertainment systems - DLP Cinema(tm) technology - is currently taking the world of movies by storm. "DLP Cinema technology is widely acknowledged by all who have seen it as the best digital projection technology available in terms of image quality," he said. "It is designed specifically to enable film projectors to be replaced by digital projectors. Over two and a half million cinema-goers have seen for themselves that DLP Cinema(tm) technology can deliver images that are better than those delivered by celluloid. These home entertainment systems are based on the same underlying technology."

In addition to the presence of DLP(tm) technology on the floor at this year's CEDIA Expo, TI will be presenting a product training program on DLP(tm) technology. The session will offer a broad-ranging perspective on DLP(tm) technology, including an overview of the operation of the DMD and a competitive assessment of DLP(tm) technology compared to alternative display technologies. The course will be offered on both Thursday and Friday mornings in the Regency A Ballroom at the Hyatt.

A number of new home theater/home cinema products featuring DLP(tm) technology will be seen for the first time in the US market. The foremost brands in home theater will premier products built around the leading edge HD-1 DLP(tm) high definition display solution. Improvements in system optical design as well as improvements in the DMD fabrication process mean that contrast ratios in excess of 1,000:1 are now possible.

Also featured by a number of leading manufacturers will be home entertainment systems built around TI's recently announced 480P chip-set. For home entertainment enthusiasts who want to experience movies in their true 16:9 format, coupled with market-leading image quality, thes e systems set a new standard.

"We're beginning to see some amazing home entertainment products featuring DLP technology - and they're establishing new levels of affordability," said Adam Kunzman, Manager of Home Portable Entertainment Products for TI's DLP(tm) Products division. "From the PLUS table top home theater projector to Runco's high brightness, 3-chip home cinema system, DLP technology is enabling the development of the broadest range of home entertainment products in the industry. It is enabling projector manufacturers to cater for the needs of everyone from the casual home user looking for a more compelling visual experience to the most discerning videophile."

Beyond the front projection solutions that will be widely featured at CEDIA, DLP(tm) technology has also enabled the development of market-leading large screen, rear projection, HD-capable televisions from Hitachi, Mitsubishi and Panasonic.

Today, TI supplies DLP(tm) subsystems to more than thirty of the world's top projector manufacturers, who then design, manufacture and market projectors based on DLP(tm) technology. There are now over fifty products based on DLP(tm) technology in the market. Since early 1996, over 750,000 DLP(tm) subsystems have been shipped. Over the past four years, DLP(tm) technology-based projectors have consistently won some of the audio-visual industry's most prestigious awards, including, in June 1998, an Emmy Award from the Academy of Television Arts & Sciences.

At the heart of TI's Digital Light Processing(tm) technology is the Digital Micromirror Device optical semiconductor chip. The DMD switch has an array of up to 1,310,000 hinged, microscopic mirrors which operate as optical switches to create a high resolution, full color image. For more information, please visit www.dlp.com.

Texas Instruments Incorporated is the world leader in digital signal processing and analog technologies, the semiconductor engines of the Internet age. The company's businesses also include sensors and controls, and educational and productivity solutions. TI is headquartered in Dallas, Texas and has manufacturing or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com

Digital Light Processing, DLP and DLP Cinema are trademarks of Texas Instruments. All other products and names may or may not be trademarks or registered trademarks of their respective companies.