New Runco Projector Takes Digital Projection to an Unprecedented Level of Refinement and Performance

New Product Incorporates Unique Video Processing System

Union City, California….April 2003….Runco is pleased to announce the latest achievement in digital projection with the introduction of the Reflection™ MBX-1. This flagship 3-chip DLPÔ based System represents a technological watershed, incorporating engineering advances significantly beyond the heretofore state-of-the-art.

The MBX-1 utilizes a unique and revolutionary video processing system capable of actually duplicating the characteristics of film for the first time in a pixel-for-pixel digital projector. This is accomplished through specialized circuits that implement a 3-step process-pre-processing, decoding, and optimizing film-originated signals; enhancing the dynamic range for maximum black level, contrast and detail reproduction without increasing noise levels; and post processing that eliminates undesirable RGB characteristics associated with digital projection. Since film is not an RGB medium, this process is key to producing a film-like image.

With lens choice and anamorphic options, the MBX-1 can be tailored for use in virtually any home or electronic cinema environment. Its tremendous light output is suitable for screens as large as 500 inches (wide). The companion MBX-1 Controller outputs signals that are matched pixel-for-pixel with the native projector resolution, eliminating any video artifacts while faithfully processing input signals.

Founded in 1987 and currently headquartered in Union City, California, Runco International is a market leader in state-of-the-art front and rear-projection televisions, flat-panel plasma monitors, video processors, and source components for the consumer market. Runco's innovations have won numerous awards and citations from the world press. Runco was the first company to introduce and market a line doubler with a multi-frequency projector in 1990 and also introduced the first multiple-aspect-ratio controller, the ARC-IV, to the Home Theater market in 1992. Recently, both of these features have become necessary for the new digital high definition capable televisions. For more information on Runco International visit the Web at www.runco.com.

MSRP: $249,995 Availability: Now shipping