Data protection is top consumer demand among connected home support solutions

CONNECTIONS™ IoT support session examines strategies to curate IoT experiences and protect consumer privacy

Dallas, TX, May 9, 2017 — New Parks Associates research shows that 59% of U.S. broadband households planning to purchase a smart home device are interested in a support service that guarantees the security of their device from unauthorized access. This option was the most popular value-added service among smart home shoppers, while services that resolve technical issues or provide tools for the user to address problems each gained interest from 45% of potential buyers.


The 21st-annual CONNECTIONS™: The Premier Connected Home Conference, May 23-25 in San Francisco, will feature the special session "Supporting End-to-End Consumer Experience" to examine new opportunities and requirements emerging in support for smart home solutions, including services to personalize the IoT experience while ensuring user security and privacy.

"The entire consumer experience in the smart home is evolving into a curated experience," said Patrice Samuels, Senior Analyst, Parks Associates. "Changes in the retail channel illustrate this shift, where smart home products are moving from shelves and endcaps to ‘experience centers,' which offer consultations, consumer education, cross-category product comparisons, and out-of-the box product demos."

"Supporting End-to-End Consumer Experience," sponsored by Asurion, will be held at 11:15 a.m. on May 24 and tackles the challenges in building new IoT support strategies. Participating speakers include:
• Scott P. Ford, CEO, Pepper IoT
• Greg Kruczek, Director, New Ventures, Asurion
• Rusty Lhamon, Sr. Director, Solutions for IoT, T-Mobile
• Elizabeth Mathes, Director, Smart Home, The Home Depot

"With a rapidly growing knowledge gap between connected home products and consumers' ability to seamlessly integrate the latest technology into their everyday lives, it is imperative that we provide the tools that allow them to fully tap their tech's potential," said Greg Kruczek, Director, New Ventures, Asurion. "By utilizing personalized, end-to-end technology support from companies such as Asurion, we can help fill this gap and create a better connected home experience for customers."

CONNECTIONS™ sponsors: Intel Corporation, Vivint Smart Home, Asurion, Greenwave Systems, Assurant Solutions, Alarm.com, Centercode, ROC-Connect, Support.com, ULE Alliance, Verisk, Arrayent, Audio Analytic, Ayla Networks, Cirrent, Cross Country Home Services, EVRYTHNG, mnubo, OneEvent Technologies, Whisker Labs, Z-Wave, Amazon Alexa, HomeAdvisor, Nortek Security & Control, Tyco, leakSMART™, and MivaTek.

CONNECTIONS™ supporters: Antenna, B2 Group, BayPay Forum, Bedrock Learning, Best Web Design Agencies, Bestseos.com, Bluetooth SIG, BoogarLists, CABA, CEDIA, CIOReview, CoPE, Conference Guru, Cord Cutters News, Council, CrowdReviews.com, Digital Entertainment Group, Digital Trends, Entertainment Merchants Association, FierceCable, FierceOnlineVideo, FierceTelecom, FierceWireless, FierceWireless Tech, Finpro, GeoMarketing, Home Energy Magazine, HomeGrid Forum, Hometoys, i-Home, Innovation & Tech Today, Intelligent Health Association, Intergetic Forum, IoT Consortium, IoT Weekly News, ISE Magazine, KNXtoday, LonMark International, MoCA, oneM2M, Open Connectivity Foundation, Payments & Cards Network, PharmaVoice, ReadWrite, RHCC, Smart Grid Spain, TelcoProfessionals, Telecompaper, Thread Group, Topseos.com, TWICE, Visibility Magazine, and Wi-Fi Alliance.

To register for the 21st-annual CONNECTIONS™ conference and a pre-show workshop, visit http://bit.ly/CONNUSregistration. To schedule an interview with an analyst or request specific research, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About CONNECTIONS™
Parks Associates' 21st-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 23-25 at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ is the premier connected home event hosting over 700 executives from the connected entertainment, IoT, and smart home industries. The event provides a day of pre-show research workshops highlighting Parks Associates' consumer data and analysis and two days of conference sessions focused on technology adoption and trends, forecasts for new products and services, evaluation of new business strategies, and recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services.

The event provides executive networking opportunities and insights from industry leaders on entertainment, mobile, and smart home market segments. Throughout the event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services.
For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

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