NEW BRAND LAUNCH FOR dARTS THEATER

New Brand Launch For dARTS Theater, New Website; dARTSdigitalTheater.com, New Sales Director Announced

Overland Park, Kansas - May 01, 2017 - dARTS Theater (Digital Audio Reference Theater Systems) announces its new brand as it separates itself from the general Phase Technology line of products. The new brand will have its own logo, marketing, website (www.dARTSdigitalTheater.com) sales team, and representative firms.


dARTS Theater‘s distinctive technology and its complete system approach sets it apart from other speaker companies and with a complete redesign being met by recent rave reviews, interest has increased dramatically. Management quickly realized it needed its own dedicated sales channel to support the new brand.

Andy Lopez, will be the Director of Sales for dARTS Theater responsible for worldwide sales and marketing, effective immediately. "The timing of the new brand coincides with the launch of our new products," said Andy. "The dARTS Theater brand will allow us to reach out to dealers, integrators and representative firms that are interested in offering digitally calibrated theaters to their clientele - without disruption to their current speaker offerings."

dARTS Theater is an all-digital system that includes an intelligent amplifier that precisely calibrates the speakers' performance. dARTS Theater is the most precise and predictable speaker system you can own. Each speaker driver in the system is custom tuned to match within 0.5 dB of each other and every dARTS system is calibrated and aligned to a reference performance level. The system will reach a minimum SPL (loudness) of 105db anywhere the listening area - that's loud, precise and clear.

Once installed, our latest version of Audyssey® MultEQ® room calibration software takes over and the specific sonic footprint of the room is taken out of the equation. MultEQ® corrects room anomalies to achieve the perfected "reference" listening experience in any room, providing a precise, acoustic performance matching the sonic quality of a precision-tuned movie theater.

The new dARTS Theater digital systems are available in four variations - tower / monitor, in-wall and custom-box set-ups and unique application sizes can be special ordered. Retail system prices range from $15-48K+ for a 7.4.4 Dolby Atmos®, DTS:X®, or Auro-3D® System.

Retailers, systems integrators, and sales representative firms interested in learning more about dARTS Theater, may contact Andy Lopez or Ken Hecht (contact info below). If you are planning on attending InfoComm 2017, please join us at The Rosen Plaza Hotel to experience dARTS Theater on June 14-15, 2017 (RSVP in advance).
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About dARTS by MSE Audio - www.dARTSdigitalTheater.com
dARTS Theater (Digital Audio Reference Theater Systems) Once installed, the Audyssey® MultEQ® room calibration software takes over and the specific sonic footprint of the room is taken out of the equation. MultEQ® corrects room anomalies to achieve the perfected "reference" listening experience in any room, providing a precise, acoustic performance matching the sonic quality of a precision-tuned movie theater. - A precise acoustic performance matching the sonic quality of a precision-tuned movie theater. The award-winning dARTS Theater systems were originally engineered and marketed, by Phase Technology, an MSE Audio owned company. Known for its industry-leading engineering, the company started 61-years ago as United Speaker Systems, one of the few fully-vertically integrated American speaker manufacturers. In May 2017 the company rebranded as dARTS Theater by MSE Audio.

dARTS Theater Contact:
Andy Lopez, dARTS Theater U.S. Director of Sales  Tel: (518) 641-2203  email: aslopez@mseaudio.com
Ken Hecht, V.P. Research and Development  Tel: (904) 777-0700  email: khecht@mseaudio.com

Press Contact: Roberta Lewis, Press Agent  Tel: (713) 408-9401  email: roberta@robertalewis.com

All rights reserved. All brands and trade names are the property of their respective owners.

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