Consumers willing to exchange smart home product data for tech support benefits

Research workshop "Utilities and Consumer Engagement Strategies" attracts leaders from utilities, energy providers, commissioners, and smart home providers and vendors

Dallas, TX, January 31, 2017 - Parks Associates today announced new research showing that roughly one-fourth of U.S. broadband households are willing to share data from a smart home product in exchange for technical support benefits, such as warranty information, product updates, or tips to better use the product. The IoT research firm will present its findings during the research workshop "Utilities and Consumer Engagement Strategies," on Monday, February 20, prior to the opening reception for Smart Energy Summit: Engaging the Consumer at the Four Seasons Hotel in Austin, Texas.

"Data can be used as an alternate currency in the IoT, and consumers are willing to exchange that data for support," said Patrice Samuels, Senior Research Analyst, Parks Associates. "Twenty-seven percent of U.S. broadband households are willing to share their smart product data to have their products automatically registered for warranties and to receive more information on the extent of their warranty coverage. In addition, 26% will share their data for product updates or improvements."

The pre-conference workshop takes place from 1:00-5:00 p.m. on February 20 and includes top-line data from Parks Associates' recent consumer studies. The presentations detail incentives, monetization models, barriers to adoption, and new opportunities for partnerships. Workshop sessions include:
• The Value of Data
• Making Data Meaningful
• Energy Management in the Smart Home
• Smart Home Service Providers and Energy Management
• Interoperability Failures
• The Role of Energy Providers in the Smart Home
• Solar Power and the Smart Home
• Solar Industry Perspective
• Incentivizing the Smart Home
• Utility Perspectives on Incentives

"Manufacturers need to explore alternate methods of monetization, and part of that task requires making the most of the data generated by smart home devices," Samuels said. "During the workshop, we will examine strategies to reach a broader market and monetize the smart home as a result of crossover opportunities between the grid, energy management, and the smart home."

The workshop will feature the following speakers:
• Dina Abdelrazik, Research Analyst, Parks Associates
• Amena Ali, Chief Revenue Officer, Whisker Labs
• Tom Kerber, Director, IoT Strategy, Parks Associates
• Derek Okada, Senior Manager, Policy & Planning, Southern California Edison (SCE)
• Brad Russell, Research Analyst, Parks Associates
• Stuart Sikes, President, Parks Associates
• Dr. Kenneth Wacks, President, Home, Building & Utility Systems

The eighth-annual Smart Energy Summit: Engaging the Consumer, taking place February 20-22 in Austin, Texas, will feature IoT leaders, commissioners, and regulators providing insight on strategies for utilities to leverage the smart home to benefit the grid and develop compelling value propositions for their customers.

More information about the Smart Energy Summit is available at To register for the event or the pre-show research workshop, go to To speak with an analyst or request specific research data, contact Holly Sprague at or 720-987-6614.

About Smart Energy Summit
Smart Energy Summit: Engaging the Consumer examines new cross-industry opportunities in the expanding market for energy solutions, including connected devices, energy management, utility services, and home control platforms and services, as they evolve within the smart home and consumer-based Internet of Things.

Smart Energy Summit focuses particularly on the challenge of engaging consumers with energy-related solutions. Research analysts, thought leaders, and industry executives present and discuss business strategies, case studies, partnership opportunities, and consumer research that utilities, service providers, retailers, and manufacturers can use to expand and monetize their energy offerings.

The eighth-annual Smart Energy Summit will take place February 20-22, 2017, at the Four Seasons Hotel in Austin, Texas. The summit agenda features leaders from utilities, state and national regulators, telecom and security companies, retailers, and OEMs. Follow the event on Twitter at @SmartEnergySmt and #SmartEnergy17 and on the Smart Energy Insights Blog. For information on speaking, sponsoring, or attending Smart Energy Summit, visit

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