In classic cottage industry form along with a healthy dose of today's "maker" mentality, a new business called Sonic.Build is crafting Roon Endpoints in San Francisco. Roon is a next-generation home audio system and Sonic.Build's products make their audiophile-caliber music platform accessible to all.
SAN FRANCISCO, July 8, 2016 /PRNewswire/ -- In classic cottage industry form along with a healthy dose of today's "maker" mentality, a new business called Sonic.Build is crafting Roon Endpoints in San Francisco. Roon is a next-generation home audio system and Sonic.Build's products make their audiophile-caliber music platform accessible to all.
Dean Clough, the owner of Sonic.Build, started a residential technology design/build firm, Casa Integration, 15 years ago. Still going strong in 2016, he calls this his "day job." In his search for home music systems beyond Sonos and its ilk (Denon's HEOS, Yamaha's MusicCast, etc.) for his clients - typically well-heeled San Francisco Bay Area residents - he discovered Roon and its innovative home audio software.
"I call Roon 'home audio infrastructure' because it is a uniquely modular approach to having music throughout one's home. Add our Endpoints to a Roon Server, your digital music collection, and a Tidal subscription, and you have an amazing, high-resolution home audio system, that can scale from one or two rooms to dozens," said Clough.
He goes on to explain his motivation for starting the business: "Look, I've been putting Sonos-based music systems in some of the world's finest homes for years, but I think Roon is way beyond what they and the copycats are doing - that's what motivated me to start Sonic.Build. It started as something for my existing Casa Integration clientele, but then I saw a bigger opportunity to offer my handmade products to anyone that's interested in Roon."
In his San Francisco workshop, he hand-assembles Sonic.Build's products, which combine Roon's Endpoint software with a Raspberry Pi 3 computer and Swiss or British audio components. Regardless of the model, all of Sonic.Build's products come as tiny boxes that are no bigger than a deck of playing cards. Sonic.Build's Roon Endpoints are available in unamplified digital (Sonic Bitstream) or analog (Sonic DAC) versions, and there's also an amplified model (Sonic Amp) for monitor-style bookshelf speakers; prices start at $219.
According to Clough, feedback from customers so far has been excellent, and "sales have really surpassed what I originally imagined. I think a big part of that is because our products make having higher-quality sound throughout your home easy and fun." For now, he plans on keeping Sonic.Build as an adjunct to Casa Integration, but adds, "I love building things, be they audio components or businesses. So who knows?"
(Roon, Sonos, Denon, HEOS, Yamaha, and MusicCast are registered trademarks of their respective owners; Sonic.Build is not affiliated with any of these companies.)