Parks Associates: 23% of smartphone owners also own a smart home device

SmartThings to keynote 20th-annual CONNECTIONS™ Connected Home Conference

Dallas, Texas, May 13, 2016 - New Parks Associates research shows that 23% of U.S. smartphone owners also own a smart home device and over three-fourths of those consumers use their smartphone, tablet, or PC to control their smart home devices at least once per month. The international research firm will host the 20th-annual CONNECTIONS™: The Premier Connected Home Conference on May 24-26 at the Hyatt San Francisco Airport, which will feature Robert Parker, SVP of Engineering, SmartThings, as keynote speaker on Wednesday, May 25.


"Purchase intentions for smart home devices among U.S. broadband households more than doubled in less than two years, going from 21% in early 2014 to nearly 50% at the end of 2015," said Stuart Sikes, President, Parks Associates. "Safety and security are the main drivers for consumer interest, and we see, once smart home products are in the home, consumers quickly develop habits with these devices. Usage varies based on device, but among owners of most safety and security devices, 40-50% control or monitor these products on a daily basis. SmartThings will offer key insights to the CONNECTIONS™ audience on steps to continue driving smart home adoption and offering unique consumer experiences in the expanding IoT ecosystems."

Robert Parker of SmartThings will deliver the keynote "Driving Mass-Market Adoption of the Smart Home" on May 25 at 5 p.m. Parker will discuss best practices and strategies to expand the smart home market, including ways to drive consumer usage once these solutions are in the home.

"Age and income are key demographics in the current early adopter market," Sikes said. "Mass-market advertising with a clear call-to-action, prompt installation, and service delivery will help speed up the market adoption rate of smart devices."

CONNECTIONS™ features multiple sessions and speakers addressing the role that safety, security, and support services play in driving smart home purchases and usage.

"IoT: Protecting the Consumer Experience," sponsored by PlumChoice, Tuesday, May 24, 2:45 p.m., moderated by Patrice Samuels, Research Analyst, Parks Associates, features the following speakers:
• Rob Conant, CEO, Cirrent
• Lee Gruenfeld, VP of Strategic Initiatives, Support.com
• Channing Lai, Director, Product Management, PlumChoice
• William Oget, VP of Engineering, Arrayent
• Sid Victor, Vice President - Solutions, CSS Corp

"Support Strategies to Integrate Smart Devices in the IoT," Thursday, May 26, 10:30 a.m., moderated by Patrice Samuels, Research Analyst, Parks Associates, features the following speakers:
• Peter Blanks, Vice President Technology, Asurion
• Autumn Braswell, Chief Operating Officer, Enterprise Solutions Organization, LinQ, iQor
• Emily Hossellman, Director of Marketing, Centercode
• Karen Kosh, VP Broadband & Mobility Business, OnProcess Technology

"IoT Channel Strategies: A New Consumer Experience," Thursday, May 26, 11:15 a.m., moderated by Jennifer Kent, Director, Research Quality & Product Development, Parks Associates, features the following speakers:
• Derrick Dicoi, Senior Director of Product Management for XFINITY Home, Comcast
• V. Rory Jones, President and CEO, PlanetEcosystems
• George Land, General Manager, Nexia, Ingersoll Rand
• Kevin Meagher, SVP Business Development, ROC-Connect
• Dave Pedigo, Sr. Director of Learning & Emerging Technologies, CEDIA
• Steve Shapiro, Vice President, Business Products and Industry Relations, ADT

Event sponsors include Reception Sponsors CEL and Zonoff; Session Sponsors Icontrol Networks and PlumChoice; Lunch Sponsors Coldwell Banker and NXP; Silver Sponsors Alarm.com, Assurant, Asurion, Centercode, ROC-Connect, Support.com, ULE Alliance, WiZR, and ZigBee Alliance; Bronze Sponsors Audio Analytic Ltd, Ayla Networks, Cirrent, EVRYTHNG, Flextronics, Honeywell, HP, iQor, mnubo, People Power, PlanetEcosystems, WeatherBug Home, and Z-Wave; Program Guide Sponsor Vivint; Breakfast Sponsors Greenwave Systems and leakSMART; and Break Sponsors Home8, HomeAdvisor, Nortek Security & Control, State Farm, and Tyco.

To schedule an interview with an analyst or request specific research, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About CONNECTIONS™
Parks Associates' 20th-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 24-26 at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ hosts over 650 executives from the connected entertainment, IoT, and smart home industries and is focused specifically on business strategies to fully engage consumers in the connected home experience.

The event provides networking opportunities and insights from industry players in entertainment, mobile, and smart home market segments. Parks Associates' analyst team highlights consumer and industry research throughout the event, including technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services. Throughout the three-day event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services.
For more information, visit www.connectionsus.com.

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