By Adding Sales Management and Technical Specialists in the Region, Control4 Will Begin Selling Directly to Smart Home Integrators Beginning in April 2016
SALT LAKE CITY--(BUSINESS WIRE)--In a move to capitalize on the growth of the smart home category in Australia, Control4 Corporation (NASDAQ: CTRL), a leading global provider of home automation and control solutions, today announced a shift in its distribution model in Australia beginning April 1, 2016, by working directly with home automation integrators. To expand reach with home automation integrators, the company is adding in-country staff to handle all Sales, Technical Support and Training activities. This development leverages current Control4 operations and employees from its January 2015 acquisition of Nexus Technologies Pty. Ltd. (Leaf), an Australia-based provider of audio and video distribution products.
"Australia is one of the most internet-connected countries in the world, behind only North America and Europe. Naturally, this connectedness leads to increased demand and opportunity for smart home solutions," explained Martin Plaehn, Chairman and CEO of Control4. "We believe our expanded presence in Australia will provide improved support for local Control4 dealers, result in faster adoption by new customers, and yield greater customer satisfaction."
After making a similar change in the U.K. and China in 2011, and in Germany in 2015, Control4 has directly facilitated and supported a growing number of authorized independent dealers around the world. Integrators in Australia that become Control4 Authorized Dealers will be able to order products directly from Control4 and, in most instances, to receive delivery within three business days. Authorized Dealers will also have access to extensive libraries of product training materials, marketing collateral and tools, as well as regional technical support. Over the coming months, Control4 will offer a series of regional training programs across Australia for new integrators.
Learn more about Control4 at control4.com
Control4 [NASDAQ: CTRL] is a leading provider of automation systems for homes and businesses, offering personalized control of lighting, music, video, temperature, security, networking, communications and similar functionalities into a unified home automation solution that enhances the daily lives of its customers. Control4 unlocks the potential of connected devices, making entertainment systems easier to use, homes more comfortable and energy efficient, and families more secure. More than 75% of Control4's consumers have integrated two or more functionalities with Control4's solution, which is available through more than 3,600 custom integrators, retail outlets, and distributors in over 90 countries. By delivering insightfully simple control solutions that enhance the lives of individuals and families, Control4 is the automation platform of choice for consumers, major consumer electronics companies, hotels, and businesses around the world.