Panasonic Canada Launches Innovative Home + Building Solutions Division

New products and solutions will target the Canadian home building and renovation industry

MISSISSAUGA, Ontario--(BUSINESS WIRE)--Panasonic Canada Inc. announced today the launch of the Home + Building Solutions division, which will offer a wide-range of quality products designed to meet the needs of the Canadian home building and renovation industry. Representing 17 per cent of Panasonic's global business, or approximately $16 billion CDN, housing is a core component of the company's DNA. With the launch of this division, Panasonic Canada will bring the housing legacy to Canada through extensive partnerships and product offerings from premium appliances to storage and organization solutions.


"Our research shows that home builders need reliable partners to help them educate and inform new home buyers about quality products, as well as provide continued support once those products are installed," said Michael Moskowitz, President of Panasonic Canada. "We see an opportunity to work collaboratively with businesses in the home building industry and share our expertise as the housing market evolves around areas such as sustainability and building efficiencies."

Panasonic Canada's Home and Building Solutions division, which will inspire industry professionals such as builders, designers, architects, and developers, will compliment Panasonic's global history in the building market. The global organization is actively involved with building Smart Cities in Fujisawa, Japan and more recently with Denver's CityNOW, where the ultimate goal is to create smarter, more livable, and sustainable spaces globally. Panasonic Canada is an active CityNOW project partner, along with its distributor Richelieu Hardware, to provide storage and organization systems and premium appliances to leading Denver condominium developers.

Bringing Expertise to Canada
To support the launch of the Home + Building Solutions division Panasonic recently unveiled a Housing Solutions Centre of Excellence at their Mississauga headquarters. The Centre highlights Panasonic's leadership in technology, design and smart innovation, and will be a resource for Canadian architects, designers, builders and developers. Industry events at the Centre will be announced throughout 2016.

The Centre features a wide range of residential products that will be of interest to the home building industry, including:

Storage and Organization Solutions
Heating, Ventilation & Air Conditioning
Premium Appliances
Security and Surveillance Systems
Residential Solar and Energy Storage
Framing, Insulation & Plumbing
"The Home + Building Solutions division is a key part of Panasonic Canada's shifting presence and expansion beyond consumer electronics into a wide array of key categories - paralleling the priorities of Panasonic as a global brand," said Moskowitz.

Solutions in Action
Panasonic is currently working with premium home builders in Canada to offer standard and custom home features across all categories. Working with national premium home developer LIV Communities, based in Burlington Ontario, a wide range of products have been installed through the "LIV better with Panasonic" program. In addition to ventilation systems and home monitoring, buyers are able to purchase storage and organization systems, and premium appliances to customize their homes.

In collaboration with Royalpark Homes, an Ontario-based residential developer, Panasonic offers a Residential Solar and Energy Storage system that includes all of the components needed to capture solar energy and store electricity for later use. Royalpark was the first home builder to offer a Residential Solar and Energy Storage system as part of new home construction in the community of Simcoe Shores in Barrie, Ontario.

"With the tremendous diversity of buyers who are purchasing homes at different life stages home owners come to buying decisions with differing sets of expectations. As a result of our research we have identified, and are bringing to market, innovative solutions that meet the lifestyle needs of today's homeowner as well as the challenges of the residential builder and condo developer," commented Moskowitz.

To learn more about Panasonic's Home + Building Solutions division, visit www.panasonic.ca/housing.

About Panasonic
A subsidiary of Panasonic Corporation of North America, Panasonic Canada Inc. provides a broad line of digital and other electronics products and solutions to meet consumer, business and industrial needs. Panasonic Eco Solutions Canada Inc. provides end-to-end turnkey solar and energy storage solutions including full installation, financing, long term assurance and operations and maintenance of solar projects. Consumers seeking more information on the company's products can visit Panasonic's home page at www.panasonic.com.

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