Smart home technologies and IoT driving new growth in residential security market

70% of security dealers currently install or plan to install interactive smart home devices or systems

Dallas, Texas, January 19, 2016 - Parks Associates released new research today reporting that 70% of U.S. security dealers currently install or plan to install some type of interactive smart home device or system within their residential offerings in the next 12 months. Nearly three-quarters of security dealers offer interactivity with their devices, which can be controlled through smartphones, tablets, and computers.


"Smart home features are helping security dealers increase monthly revenues and also attract new customers," said Barbara Kraus, Director of Research, Parks Associates. "Benefits from smart home features increase interest among homeowners who were not interested in monitored security systems. The sales model for security dealers, which involves one-on-one interaction with the customer, is particularly effective in communicating the benefits of smart home solutions."

The project Security Dealer Survey: Emerging Trends in Security Systems Sales and Services reports that nearly 40% of installs from 2015 had both system interactivity and enhanced smart home features, an increase from 31% in 2014. Dealer revenues for smart home services are around $14 per month.

"The residential security industry is in recovery mode thanks to more new starts, higher general rates of moving for homeowners, and a better economy, particularly for higher-income households," Kraus said. "Smart home offerings open opportunities for growth over the next two to three years, and dealers are readily embracing these technologies."

Emerging Trends in Security Systems Sales and Services analyzes a variety of trends relevant to security dealers, including top challenges in the business environment, intended product offerings, and factors related to interactive services. The research contains recommendations as well as a detailed section of firmographics, including systems installed, monitoring affiliations, revenues, revenue expectations, and sales breakdowns by market.

For more information, visit www.parksassociates.com. To schedule an analyst interview or to request specific data, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, and Smart Energy Summit: Engaging the Consumer. http://www.parksassociates.com

Featured Product

Advanced UPB Lighting Packages from Simply Automated

Advanced UPB Lighting Packages from Simply Automated

Custom scenes (connecting up to 250 switches) in your living, family or great room, kitchen, study, master bedroom/bathroom, and office. Turn off all lights in your home at the touch of a button. Automatically (Timer Scheduler) turn on/off outdoor security lights, heating and AC, or provide night light convenience anywhere in your home. From creating a virtual 3 way switch anywhere in your home, to turning a group of lights when your garage door is opened, door bell or phone rings.